How Floating Action Buttons Increase Conversions?
Created a WordPress website and worried about the conversion rate of your web pages?
Probably, you have added all the elements with no remarkable difference. The website, even though, grabs visitors, fails to convert them to your customers. If such is the case, you need to rethink your marketing strategy and even, modify the feature and functionality of the website to improve conversions.
One place to start with is the addition of a floating action button. It may sound similar to a call-to-action button. Actually, its functionality is also, more or less similar to that. But still, since the name varies the usability or purpose also differs.
Let’s see how and where!
What is a floating action button?
Have you ever visited a site and noticed a circular-shaped button displayed at the right end corner?
If yes, that’s what is called a floating action button. This button stays visible on the screen, even when the rest sections are scrolled up or down.
If still not sure, click on this link to see what a floating action button is. The page has multiple such buttons.
To define, a floating action button is a distinguished sort of widget visible atthe right end corner of the page. The prime reason why developers or website managers place a floating action button is to promote specificactions.
Generally, the call-to-action button is seen at the end of the page, meaning that he/she needs to travel the entire page before getting knocked by a CTA. On the other hand, the floating action button rests right at the end and will be displayed, regardless of the fact that you have just opened the page. No wonder why the name floating action button.
The button has a distinct set of features as morphing, transferring anchor points or launching and is bound to catch the attention of visitors. You can add multiple actions under a single button. Whether you want a chatbox or email support, Facebook page or a WhatsApp link, the floating action button will have all.
Try the Buttonizer Floating Action Button WordPress Plugin. You can download their free version to try and test the applicability of the button.
Why does it increase conversions?
An Alternative To Pop-upsEarlier, pop-ups were an esteemed method of attracting visitors and luring them to engage with your product or service. However, as much good as the pop-ups are expected to do, they often end up frustrating the user, forcing them to leave your website. Now, when does this happen? Pop-ups, as we know, hide in plain sight only to emerge after a specified time. It might so happen that it appears just when the user visits the page, or it could be that the visitor is in the middle of something and a sudden popup might surprise them. Under such cases, the odds are not in the favor and the possibility of losing your visitor is high, let alone turns him/her to your customer. On the contrary, floating action buttons such as the one created using Buttonizer, stay on the screen without disrupting the course of user action. As strategically designed and beautifully decorated button is bound to catch the eye of the visitor, convincing him to make the next move.
Always ‘on’
Where conventional CTA button is disclosed only at times, floating action buttons are persistently visible on the screen. Your visitors would not have to what before taking an action. At any point in time, the floating action button can be clicked for different options. This is definitely beneficial considering the conversion point of view. The button is stationary and there isn’t a thing anyone can do to ignore it.
A Step Forward
Now, CTAs are visible on the screen but its presence does not affirm whether a visitor is interested in clicking. On the other hand, a floating action button does not showcase the CTAs. It is a generic icon and the options can be viewed only after a visitor clicks on it. Once he does, it is obvious that he/she is, interested in taking the engagement to the next level. With a floating action button, the call-to-action button will only show up when users are looking forward to do an activity and this specifies nothing but conversion.
Customizability
While there is not much that you can do with call-to-action buttons, the floating action button offers an exceptional range of customizable features. The visibility of the button can be modified based on the page content and the goal intended to achieve. Whether you wish to add a social media button, generate leads, promote products or simply embed a call-to-action button, the FAB allows you to do all.
Download the free version of Buttonizer here to get started.
How do you measure your conversion rating?
One question that arises here is how to measure the rate of conversion?
But before that, why do you need to measure your conversion rate. To put it this way, conversion happens when a customer has completed a full cycle of buying. It implies that they have finished a desired action and in a way engaged with your website. Measuring the rate of conversion gives you an idea about how is your website performing or whether or not, your website is able to convert visitors, post driving them to visit your site.
Simply knowing your website traffic doesn’t help. There are customers that leave the site without making a purchase and hence, calculating the conversion rate enables marketing managers to compare the same with the website traffic and then, figuring out the bottlenecks within the website, to cover up the gap between traffic count and conversions.
So, how do you calculate it?
Well, the idea here is pretty simple. It is a simple ratio of the total number conversion and the total visitors on the site. An alternative to this is using Google Analytics. It will track the website and come up with insights that highlight the conversion rate.
Consider for example, you website had a traffic count of 16,982 visitors and of these 3604 took a desired action, so the conversion rate comes down to :
16,982/3604 = 22.2%.
In this case, the rate is pretty less and it’s time that the marketers take desired action to improve the same.
Do’s and Don’ts when implementing a floating action button?
True that floating action buttons are an excellent way to accelerate the conversion rate of the website. But that doesn’t mean that you can by anything or everything when adding the button.
In fact, there are certain do’s and don’ts that you should follow when designing your website to add a floating action button. Without wasting much time, let’s see what the best practices of adding a floating action button on your website are.
Do’s
1. Use Appropriate Words
The first thing you need to and should take care of are the titles. The right choice of words will fetch you the desired results. When you add the right word, it appeals to the user and further clarifies what is the actual purpose oft he button.
2. Strike A Balance between Colors
Even though the floating action button allows you to customize it and choose shades from the color palette, you need to add contrasting colors so that the icons are appealing.
3. Add A Line Of Detail
Since there are multiple buttons in the same pop-up, it is advised that you add a descriptive line just after the button. This avoids confusion and helps the user know better about the button.
4. Restrict Buttons
Add as many buttons as required to ease the process of conversion. Only the important ones are enough. If you add too many buttons, you might end up disrupting the look and appearance of the website.
5. Promote Free Products
In case, there is a product or service that is available for free, highlight it within the button. Lure your visitors to end up being your customer.
Don’ts
Above were the few do’s. Moving on to the ‘don’t’ part, make sure you avoid doing all of the below-given pointers to make your FAB a key to higher conversion rates.
1. Size
The floating action button is available in three different sizes. Never extend the length of the button beyond an average size. You can definitely test using different lengths for your buttons, but keeping it too large would again distort the appearance.
2. Do Not Stuff Buttons
As important it is to add a limited number of buttons, you also need to focus on their spacing. Keeping too many or too few causes confusion. On the other hand, keeping decent spaces between them facilitates better visibility and greater appeal.
3. Do Not Mess With Shapes
While adding different ones would attract you, it might not entice your visitors. Definitely, there are several designs, but we suggest you maintain uniformity when designing the shape of the floating action button.
4. Do Not Keep Long Text
Icons are pretty small and adding too much content would force you to increase the size of the same. It is best advised that you use short keywords,within the icons. You can also stick to images and avoid entering text. Like, add a WhatsApp icon for a chat or an email logo for connecting via email.
Different ways to add a floating action button
Wondering how to add a floating action button within your website? Well, there is an easy way and a very easy way to do that. The easy way involves adding a piece of code whereas the very easy way suggests downloading and installing a plugin. Don’t worry! We will uncover both of the above techniques.
Android Code: The layout file for the FloatingActionButton would have the following content:
<android.support.design.widget.FloatingActionButton android:id=”@+id/fab” android:layout_width=”wrap_content” android:layout_height=”wrap_content” android:layout_gravity=”end|bottom” android:src=”@drawable/ic_my_icon” android:contentDescription=”@string/submit” android:layout_margin=”16dp” />
You can edit and modify the attributes writing an XML code. Also, the colorcan be changed using the theme color palette.
You then need to create a View.OnClickListener so that it can handle requestsfrom the FAB tab.
FloatingActionButton fab=findViewById(R.id.fab);fab.setOnClickListener(new View.OnClickListener() { @Override public void onClick(View view) { Snackbar.make(view, “Here’s a Snackbar”, Snackbar.LENGTH_LONG) .setAction(“Action”, null).show(); }});
Source
In case, you are not the technical person and don’t wish to be one, you can go ahead and install the Buttonizer plugin. The plugin has both a free and paid version. You can start using the free version and then shift to pro when you think it’s necessary. Both the premium and the free version have a list of features that would help you gain better conversion.
